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Mullens Studios

CASE STUDY / 04

Gene Direct Nutrition

An evidence-first nutrigenomics editorial platform.

A research-led education experience connecting genetic testing, biomarkers, nutrient forms, product labels, and cited evidence—designed to make the next question clearer before a purchase is considered.

Category
Editorial / Health education platform
Status
Live / genedirectnutrition.com
  • Editorial design
  • Content systems
  • Web
  • BUILD / EDITORIAL PLATFORM
  • MEDIUM / WEB
  • STATUS / LIVE
genedirectnutrition.com
Gene Direct Nutrition homepage with warm editorial typography and the GenePro+ testing pathway.

FIG.01 / Gene Direct Nutrition homepage with warm editorial typography and the GenePro+ testing pathway.

02 / Gene Direct Nutrition

Education kept ahead of checkout

A high-trust subject handled like a research desk: the public site separates learning from purchasing, names its affiliate relationship plainly, and presents product guides as cited reference material rather than sales pages.

  1. GENETIC RESULT
  2. PATHWAY CONTEXT
  3. BIOMARKERS + HISTORY
  4. NUTRIENT FORM
  5. RESEARCH-CITED GUIDE

03 / Gene Direct Nutrition

An editorial system, not a landing page

The public platform organizes genetics and methylation topics, nutrient forms, biomarkers, product guides, and research articles into one navigable taxonomy — structure doing the work that certainty claims should never do.

04 / Gene Direct Nutrition

Where this case study stops

No health outcomes or medical-certainty language appears here by design. The platform's job is structure over claims, and this page holds the same line.